Shooting medium format has always offered those seeking a route to high technical quality, an obvious option compared to smaller format cameras.
All formats have particular characteristics and advantages, it depends on what you do and how you want to do it.
I hosted some events with Hasselblad during the late 1990’s and into this century, so it has been a pleasure to run some events again as part of their program from late 2017.
The digital camera options and supporting systems including ‘Phocus’ software, simply offer cutting edge image making tools. Helping people explore this potential is our aim.