Profoto A1 – The world’s smallest studio light – announced…

Many know that I have used Profoto lighting for many years professionally.

Their studio lighting options, and recently Off Camera B1 and B2 lines have served me well as a photographer.

Alongside, I have shot very extensively with my Nikon Speedlights when portability is key.

Like them all. It’s lighting after all, and that gives any photographer a head start and virtually unlimited potential.

Today we see the announcement of the Profoto A1.

Top end in portable flash terms, it will give the pro Canon and Nikon Speedlight users for example, something else to consider. Taking the benefits of small flash, and offering refinement seen in what we expect from studio lighting.

Familiar controls and good sized information supported by a range of ‘light shaping tools’. Fast recycling and Profoto robustness, all look good to me. TTL and manual output, with wireless dedication to some major camera systems as well.

Not since the late 1980’s and early 1990’s have we seen in the UK, a third party dominant in portable flash in terms for pro and enthusiast use. That was Metz.

Since then, camera manufacturers have held sway. But can the A1 change the game again? Time will tell.

Here we go with the official press release:

The world’s smallest studio light

19 September, 2017

The Profoto A1 might be the smallest flash we’ve ever made, but it’s still built to the same impossibly high standards we’ve set ourselves over the last fifty years.

Our focus with the A1 was to create a flash that delivers a truly high quality of light, which is why it features a round head which delivers light that’s both natural and beautiful with a pleasing soft-smooth fall-off, that blends seamlessly with the ambient light.

Thanks to a smart magnetic mount built into the head, light shaping tools and modifiers can be clicked on and off quickly and easily. Within seconds you’re being creative with light, shaping it. It also has a zoom function that allows you to make fine adjustments to the spread of light by simply twisting the zoom ring on the head, and for accuracy it has a modeling light built-in to the head – so you can see what you’re going to get before you press the shutter.

We made it our mission to make A1 the first on-camera flash that’s easy to use from the box. The user interface is simple and intuitive with a large high-contrast display at its center. The less time you spend learning and fiddling, the more time you’ll spend shooting. And that’s ultimately what counts. Despite its size, or lack of it, the A1 punches above its weight in a good number of key areas.

Battery life is key when a photographer is right in the thick of the action, because the last thing they need to have to stop mid flow to change the batteries. The A1 has its own Li-ion high capacity battery built-in which lasts up to four times longer than AA batteries with no performance fade. So, you can shoot for longer with confidence.

And this is a flash that can keep up with you because it recycles four times faster than other on-camera solutions – that’s every 1.2 seconds at full power. Put simply, you’ll never miss a shot.

And while it’s true to say the Profoto A1 is our very first on-camera solution it’s also just as effective off-camera as a standalone unit, and integrated into a larger system of lights. That level of versatility is possible because Air Remote is built-in, which means the A1 offers seamless connectivity with freestanding lights like another A1 or bigger Profoto lights like the B1X.

And with AirTTL you’ll get a perfect exposure super-fast. Better still, you can lock the exposure with a single ‘click’ while still being free to fine tune that exposure in manual, giving you even greater control.

So, this is so much more than our smallest flash yet. This is shooting on the move, shooting with confidence and shooting with light shaping excellence. This is shooting off-camera and for the first time with Profoto, on-camera.

This is the Profoto A1 – the world’s smallest studio light.

www.profoto.com/uk

End. (19/09/17).

 

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