New Canon 470EX-AI Speedlite…
Also announced by Canon today is the 470EX-AI Speedlite.
Must say this one gives me some initial doubts. If it works then great, but as with all new technology time will tell.
Real use rather than marketing spin (from any company) is the only way to judge things.
And If it does work, is this another nail in the coffin for real photographers?
It seems more an enthusiasts feature than a pro one to me, because why would you want to let a product make this decision for you?
I am not sure it can always agree with your ideas for a given situation. And how will this effect battery life? Presumably though if it proves popular then it will be rolled out in the next pro model Speedlite from Canon.
Not meaning to be overly negative, and due credit to Canon if it proves to work. A commendable insight to helping people get better flash shots when they have not yet had time to accumulate the experience.
Jury’s out for me on this.
Here is the official press release:
|The world’s first flash equipped with AI Bounce – The Canon Speedlite 470EX-AI creates unrivalled illumination