As Nikon enter their 101st year, a major announcement today on the companies future imaging product direction.

Not entirely a secret, but plenty to get excited about nevertheless.

Importantly, there is also a commitment to the existing systems development, but we shall see how far that actually goes.

If this is all good or not, only time will tell. But for now, here is the official announcement:

Development of a next-generation full-frame mirrorless camera and NIKKOR lenses – featuring a new mount that pursues a new dimension in optical performance

London, United Kingdom, 25th July 2018: Nikon is pleased to announce the development of a full-frame, Nikon FX-format, mirrorless camera and NIKKOR lenses that features a new mount.

The mirrorless camera and NIKKOR lenses that are in development have enabled the pursuit of a new dimension in optical performance, with the adoption of a new mount. The mirrorless camera is the result of Nikon’s advanced optical and manufacturing capabilities gained through over a century of heritage, as well as superior image processing technology. The expertise built up through the development of Nikon’s digital-SLR cameras has also critically contributed to this development.

With this new mirrorless camera and NIKKOR lenses, we are committed to providing photographers with the ability to capture images that are richer and more vivid than ever before.

Additionally, a new mount adapter is being developed for the new mirrorless camera. This will work with the F-Mount NIKKOR lenses that are part of the Nikon digital-SLR system, adding to the variety of choices for photographers.

Nikon will continue to lead imaging culture with the launch of the new mirrorless camera, as well as with the continued development of Nikon digital-SLR cameras, providing consumers with the choices to enjoy the unique values of either system.

Special imaging content relating to this product is available for viewing at the URL below. Stay tuned for more content to come.

https://goo.gl/CYWa2i

Details, including the release date and suggested retail price, will be shared at a later date.

End. (25/07/18).

2018-07-27T15:14:27+00:00